Product Normalization
Are the following two products the same?
If you answered "yes", you may be wrong.
If you answered "no" you may also be wrong.
You can read this:
for an explanation.Matching consumer products is something I have spent many years working on. I have built 4 versions of automated systems at two different companies across two different domains. It is a far harder problem than it appears on the surface. I wrote a white paper on the topic which helped me land the job at Bazaarvoice where I was able to apply my learnings to a slightly different domain. This white paper is a a behemoth at 60 pages, but it captures all the thoughts I had on the topic at the time (circa 2014):
While at Bazaarvoice, I also wrote a two-part series on this topic for their official company technical blog:
